Born and raised creative, graphic designer from studies, start-up veteran, NNg certified, problem-solving enthusiast, B2B product supporter and coffee lover, who is now located in Edinburgh pretending that likes the weather… a lot!
As a strategic Digital Product Designer Lead, I am passionate about helping companies deliver value with their products and, designer teams to grow.
With experience since 2006 in numerous products in various enterprises, I enjoy the challenge of creating solutions for real problems based on collaboration and creativity.
Areas of Expertise
1 — — B2B Strategic Product Design
2 — — Creative Problem-Solving
3 — — Multinational Team Leading
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Core Strengths
— — Empathise with users and stakeholders.
— — Optimising user journeys & product experiences.
— — Diverse exposure in different industries, company sizes, product complexities, and platforms.
— — Leading & Mentoring design teams.
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Skill mapping
Design Governance
Design Execution and Delivery
Product Discovery
Managing Up
Team leadership
Stakeholder Management
Fluency in data
Voice of the User
User Experience Design
Business Outcome
Product Vision & Roadmap
Strategic Impact
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Approach
— — Creative Thinking:
Gather insights, explore multiple solutions, connect ideas, and apply the most effective approach.
— — Design Thinking:
Empathise with users, define challenges, ideate like there is no tomorrow, prototype solutions, and test iteratively.
— — Market Adaptability:
Ensure solutions are also relevant in evolving business landscapes and follow external consistency.
— — Kaizen advocate:
Knowing your team members, trust them, listen to them, be transparent and empower them.
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My Philosophy
— — Basics are not boring; they are essential.
— — Great products arise from great collaboration.
Having collaborated with many teams worldwide and across various products, I believe that to deliver value to the desired outcome, we must begin with the essential needs. This is my approach to thinking big.
Being agile involves reading the room, empathising with team members, actively listening, and learning from them. Everyone has something to contribute, and this is the strength of collaboration.
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As a Digital Product Design Lead for Informa Markets, I built and led the first centralised product design team and launched the Smart Event digital system, supporting the company’s EMEA family of large-scale B2B exhibitions, and virtual events. Prior to that, I was a Senior UX/UI Designer at Three, updating the native mobile applications’ experience over registration and the overall usability. Also, I contribute to the business site redesign, helping business users purchase their products in bulk. I have also worked for Atypon Hellas, a John Wiley & Sons subsidiary, as a UX Lead, building and positioning the first internal design team and overseeing their innovative platform, Literatum, helping more than 900 publication websites launch.
Currently, I am working as a freelancer and consultant, supporting SMEs and individuals with their digital products, digital visual appearance and social media communication, just for a change.
Also, I am based in magical Edinburgh pretending that I don’t miss the Greek weather at all.